To discuss diagnosing and fixing a drop in organic rankings and traffic, Jim Boykin, CEO of Internet Marketing Ninjas invited Bill Hartzer, a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades.ДЄccording to Bill, most of rankings drops happen because the site owners did something, like a redesign or a domain change.Д®ven a slower decline in traffic may have happened because something has changed on the site, especially content change.

In the old days, whenever you saw a drop in rankings, you could identify a problem by looking at a date when that happened. the opening paragraph (or first 30 seconds of a video or a podcast) should grab your attention and deliver on the promise from the hook.Дiagnosing and fixing a loss in rankings has become much more difficult these days. Your title should create a hook: вЂњOh, I am really curious about thisвЂќ.Rand has written this article on crafting successful content: Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content Quality: This content is just not good enough to go viral.says that if you produced content in the past and you think it has the potential to reach a lot of people and be useful to them, you should be promoting it regularly. The same content may spread at a different time, so keep promoting it or keep trying. Serendipity and timing: Oftentimes the timing is wrong for whatever reason.When creating content, ask yourself an important question: Who would share or link to this? What would be their motivation behind amplifying this content? Failure to target вЂњamplifiersвЂќ: This content is great but it doesnвЂ™t resonate with people who have an ability to amplify it.Wrong content: Whatever you are creating is not the right thing to create.There are four main reasons why some content fails to spread:

To discuss viral content, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMNвЂ™s analyst, invited Rand Fishkin, Co-founder SparkToro, founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Why does some content go viral while other content falls short? Viral content marketing is often unpredictable.

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